Meet Randy Rohde — The News Guy Reshaping Digital PR and Brand Visibility
Within the ever-evolving field of digital marketing, not many experts have carved out a niche quite like Randy Rohde. Leading the charge as founder of The News Guy and 38 Digital Market, Rohde has established himself as a nationally recognized PR expert who empowers brands strengthen their online presence, achieve top search visibility, and land placements across 900+ media outlets.
An Unconventional Path to PR Expertise
Rohde's career path is anything but conventional. With educational credentials from schools such as Michigan Ross, he began his career in retail operations — managing national retail locations, handling multi-unit management, and eventually overseeing operations at two national retail companies.
But the entrepreneurial spirit was always there. Together with a group of collaborators, he launched a national service provider, sold it, started another, then settled in Cleveland, Ohio, where he grew a business across five states — and sold that one too. Somewhere along the way that he discovered the power of digital marketing.
Press Releases With a Purpose
Today, Rohde operates 38 Digital Market, a digital marketing agency based in Chagrin Falls, Ohio. Through his brand "The News Guy," he offers a comprehensive suite of services built to drive real results for businesses.
At the heart of his business is press release distribution, placing stories across prominent news platforms like AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde also provides expert guest posts on top-tier media outlets, SEO and local SEO services, white-hat link building campaigns, and PPC management.
A Forward-Thinking Approach to AI and PR
What truly sets Rohde apart is his pioneering approach to AI search visibility. He treats press releases as a form of strategic input for AI platforms — helping brands shape what AI tools including Google AI Overviews, ChatGPT, and Perplexity report about their business. This innovative strategy positions his clients a competitive edge in the rapidly evolving digital landscape.
More Than Marketing: A Multi-Talented Professional
Rohde's impact stretches much further than client work alone. He produces dual podcast shows — "Hot Off The Press," a daily show dedicated to press releases, SEO, and digital PR that has surpassed 400 episodes, and "Running the Bases with Small Businesses," an interview series showcasing small business stories and insights.
As a conference presenter, Rohde has shared his expertise at notable gatherings across the globe, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's appeared as a guest on popular podcast programs such as The Virtual get more info CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
Adding yet another dimension, Rohde holds IMDB credits as a producer, actor, and director — showing his creative range both behind the camera and in the boardroom.
Why Businesses Trust Randy Rohde
In his own copyright: "Visibility without credibility is a missed opportunity." For brands that want to strengthen their digital presence, improve their visibility online, and future-proof their marketing, Randy Rohde and The News Guy provide a strategic advantage.